stelly mc cartney has opened the tokyo flagship store at miyuki dori in the heart of the iconic aoyama district. covering 170 square meters and spread over 3 floors within a cantilevered woven mesh façade made of aluminium, the building incorporates the store design concept using simple and natural materials combined with contrasting sculptural details. the street facing windows introduce a new concept featuring full sized digital projections with curated original content.
gps: 35.664125, 139.714324 / code: without
location: japan, tokyo
architect: nihon sekkei, inc.