stelly mc cartney has opened the tokyo flagship store at miyuki dori in the heart of the iconic aoyama district. covering 170 square meters and spread over 3 floors within a cantilevered woven mesh white cube façade made of aluminium, the new location incorporates the store design concept using simple and natural materials combined with contrasting sculptural details. ytreet facing windows introduce a new concept featuring full sized digital projections with curated original content.
gps: 35.664125, 139.714324 / code: without
location: japan, tokyo
architect: nihon sekkei, inc.